SWOT Analysis

SWOT Analysis:

Strengths:

•    Strong  financial position of P&G
•    High quality product
•    Well known brand
•   Consumer trust
•   First product to include ZPT against dandruff
•     International company (P&G)
•    Product is available in different sizes and characteristics
• Get rid even of tiniest dandruff flake

Weaknesses:

•     Advertising and promotions of competitors
•     Lacking of creative advertising campaigns
•     Higher price than other shampoos and competitors
•     Some customers accused head & shoulders that it causes hair loss

Opportunities:

•     Increase in the shampoo consumption due to awareness
•     Moving into new market segments that offer improved profit (ocean lift, refreshing etc...)
•     Growth of market due to growth of population rate and consumption by its turn (15.02births/1,000population ; 6.54 deaths/1,000 population)

Threats:

•     High competition in market
•     New entrants with strong advertising campaigns , then more options for customers
•     Bad economic situation which let customers search for cheaper products