4 Ps

4 P's:

Product:

Head & Shoulders is a brand shampoo of Procter & Gamble, it's the world number 1 anti-dandruff 

shampoo where it removes dandruff and stops it from coming back. It has a dynamic shape and known in its 

blue and white packaging.

It aims to provide customers 7 main scalp and hair benefits, since it fights dryness, calms itch, relieves 

irritation, reduces redness, controls oiliness, removes flake, and leaves your hair beautiful, shiny and strong.

It's found in different sizes and several types to suit individuals' specific needs:

Classic clean (clean and dandruff free)

Citrus breeze (for oily hair)

Ocean lift (refreshes hair and scalp)

Refresh (cooling menthol)

Extra volume (adds body and bounce)

Smoothy and silky (smooth and soft hair)

Dry scalp care (moisturize scalp)

Sensitive care (for sensitive scalp)

Hair endurance (thicker hair)

Clinical strength (for severe dandruff)

Itchy scalp care (clean and shiny)

Place:

Head & Shoulders is an international product that could be found in the urban areas and rural ones due to its popularity. It's found in supermarkets, minimarkets and pharmacies.

Price:

Its price is 5990 L.L for 400ml bottle, 9350L.L for 700ml bottle, this price is higher than the competitors, Clear (5000 L.L) and sunsilk (3500 L.L)

Promotion:

Head & Shoulders has been promoted in different modes; through advertising, using different media mix 

such as TVs, Radios, and printed media as billboards, magazines and unipolls.

They also promote themselves through events and sponsorships-sporting events (boxing, football etc…) 

In addition to social media using facebook (many pages with high number of members) , blogs and website.

Also, they do sales promotion and offers for limited duration.