History

History:

Head&Shoulders shampoo is a brand of ant-idandruff shampoo produced by Procter&Gamble.

Procter&Gamble reasearchers decided to find a new anti-dandruff shampoo after they saw that the consumers are not satisfied with the existing such shampoos. This was during the early 1950s.

After a large, deep and scientific research that lasted about 10 years, they came out with a new effective ingredient against dandruff.  It’s Pyrithione Zinc.

So, they tested   it in 1960, and by the spring of 1961, the shampoo was given its name “Head&Shoulders”.

Procter&Gamble started working on the packaging, displays, advertising and marketing program until it was introduced as a blue-green cream shampoo, and it was “clinically proven to reduce dandruff”.

To whom don’t know about Proter&Gamble, it’s a company launched in 1837 by William Procter and James Gamble. It’s a giant company in the United States which has operations in about 80 countries around the world. It markets around 300 well-known brands such as Tide, always, Crest, Pringles, Pampers, Head&shoulders, Pantene, Gillette , etc..

References:

• http://www.pg-india.com/hp/history.htm
• http://www.headandshoulders.com/en-US/index.jspx?ipCheck=true
• http://news.headandshoulders.com/about/history
• http://www.fundinguniverse.com/company-histories/The-Procter-amp;-Gamble-Company-Company-History.html
• http://www.pg.com/en_US/downloads/media/Fact_Sheets_CompanyHistory.pdf